The Seahawks are lucky. The Panthers are the #1 seed. Makes for a good podcast fodder.
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Alternatively, here are instructions to subscribe manually in iTunes:
1. Copy this URL: http://feeds.feedburner.com/hawkblogger
2. Launch iTunes
3. Click Advanced, Subscribe to Podcast
4. Paste in the URL from step 1
5. Click OK
6. Click on your Podcasts item under your Library section (you should see Hawk Blogger)